Absolut Mexico?

I don't know if this is old news or not (is that an oxymoron?)... My daughter told me about this. She said they discussed this in her college history class. You could say it is just an ad run in Mexico, but is it? Should Americans be ticked about it or is it just a way to get Absolut in the news? It appears to be working... Should it spur a boycott in the USA?

As an aside, I never quite understood the allegiance to the taste of a product that's supposed to be tasteless...

You can see some discussion on it at: LATimesBlogs.com